Director of Strategic Implementation
Pro EMS Cambridge Massachusetts

Rob Lawrence has been a leader in civilian and military EMS for 3 decades. He is currently the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, Massachusetts. Rob also owns and operates Robert Lawrence Consulting, where his key client is the California Ambulance Association, where he operates as the Executive Director. He previously served as the chief operating officer of the Richmond Ambulance Authority (Virginia), which won both state and national EMS Agency of the Year awards during his 10-year tenure. During this time Rob also held the appointment of prehospital chair of the Pan American Trauma Society, working with EMS systems in Central and South America. Additionally, he served as COO for Paramedics Plus in Alameda County, California.
Prior to emigrating to the U.S. in 2008, Rob served as the COO for the East of England Ambulance Service in Suffolk County, England, and as the executive director of operations and service development for East Anglian Ambulance NHS Trust. Rob’s first career was as an Army Officer, and he is a graduate of the UK's Royal Military Academy Sandhurst and served worldwide in a 20-year military career encompassing many prehospital and evacuation leadership roles. In the Emergency Management arena, Rob was the first Ambulance officer in the UK to be appointed as chair of a county Strategic Coordination Group (SCG), the body that governs the coordination of emergency disaster response and operated in a joint leadership role for many operations and events including acting as GOLD commander for his ambulance services response to the 7/7 London bombings.
In the US, Rob led the ESF8 function for the City of Richmond EOC as well as acting as Unified Commander for many events, including Presidential visits, weather events and world and national sporting championships. Rob is the current Chair of the American Ambulance Association, State Association Forum, a board member of the Academy of International Mobile Healthcare Integration (AIMHI), as well as a advisory board member of the International Public Safety Association. He writes and podcasts at EMS1 and Police1 and is a member of the EMS1 and EMS World Magazine Editorial Advisory Boards, Connect with him on Twitter @ukrobl1. In his spare time, Rob is an avid hiker and hill walker, and has published over 160 recorded and narrated hikes on his YouTube Hiker Vlog Channel (UKROBL Hikes and Walks). If he ever wins the lottery, he will immediately take the first 6 months to walk the Pacific Crest Trail!